The ignition and vehicle electronics specialist will hold the competition over five months from the end of this year, this time in collaboration with iRacing, the premier global motorsport racing simulation platform. Through this dynamic new partnership, the company will be able to target its Social Media fans, young mechanics in the EMEA region, members of the so-called Generations Z and Alpha, and Niterra’s customer base. Participants over the age of 16 will be treated to an even bigger global event that will begin on 15 December of this year with online qualifying races.
Participants from more than 80 countries will take to the virtual Zolder racing circuit in Belgium to begin the competition. For the first time, there will be no leaderboards, meaning an even more exciting competition for drivers as they get to race live against one another. Players will register on a race-by-race basis, with the points tally determining on which server they compete. The top server, with the best drivers, will be streamed live on the company’s YouTube channel, as well as on iRacing. Further information on the Esports Cup can be found on the company’s Social Media outlets, which include Facebook, Instagram and YouTube, as well as, for the first time, on a dedicated Esports Cup landing page, which will be launched to gather all the information in one place at a glance.
The Nürburgring final will be broadcast live too with accompanying race build-up and analysis, together with pre- and post-race interviews with the contestants, the winner and the runners-up.
“After enjoying an extremely successful first two seasons with our Esports Cup, we are taking the competition to another level and reaching a much bigger audience with our new partner iRacing”, explained Frank Massia, Director Marketing Aftermarket EMEA, Niterra EMEA GmbH. “Additionally, not only are we extending the reach of the event by including many new countries, we will also add a dedicated landing page that will facilitate faster distribution of information to gamers and mechanics during and following the event, which will serve to better promote the activities of our company”.
All racers will drive a NGK & NTK branded Toyota GR86 available in 40 different designs. A real example of this sports car was driven on the Bilster Berg racetrack by Niterra’s Esports Brand Ambassador Patricija Stalidzane, who then moved to the racing simulator to unite the real and digital worlds.
Competition to reach the final at the iconic virtual Nürburgring Nordschleife in Germany on 05 April 2024, is sure to be as intense as in previous years. To achieve this goal, contestants must battle through the thrilling heats at Zolder, Belgium (15 December 2023), Motorland Aragon National circuit in Spain (19 January 2024); the legendary Imola circuit in Italy (02 February 2024); the Hockenheimring in Germany (16 February 2024); the Rudskogen track in Norway (01 March 2024) and the UK’s Oulton Park (15 March 2024).
As the No. 1 SimRacing platform, with over 160,000 registered users, iRacing takes virtual racing to another level with improved driving realism, realistic handling and detailed laser-scanned tracks. Attendance of iRacing’s primetime sessions often attract over 100,000 racers.
To compete in the 2024 Esports Cup, players will need to first download the game and open an account ahead of the opening race. To register for the competition, iRacing must be downloaded under www.iracing.com
Once registered, competitors will do battle for an array of top prizes, with the eventual winner receiving a BavarianSimTec racing steering wheel, followed by a TailoredRig racing rig for the competitor coming in second and a third prize of an Alpha Tec Racing Sim dashboard.
NTK Vehicle Electronics expands EGR valve range with 53 new references
Read moreNiterra to launch bigger Espots Cup competition for 2024
Read moreNiterra promotes David Loy and Marc Kuntzsch to new Aftermarket roles - August 2023
Niterra’s Aftermarket scores highly in annual EMEA Customer Satisfaction Survey - July 2023
Niterra launches nine new precious metal spark plugs, expanding coverage to include key aftermarket types - July 2023
NTK Vehicle Electronics expands its portfolio with the new EDPS series - June 2023
Niterra launches 29 new ignition coils on the market - May 2023
NTK Vehicle Electronics to become a distinct brand in TecDoc - April 2023
NEW NITERRA LOGO UNVEILED - February 2023
NGK SPARK PLUG RENEWS PARTNERSHIP WITH X-RAID RACE TEAM FOR THE 2023 DAKAR - January 2023
NGK SPARK PLUG RENEWS ESPORTS CUP FOR 2023
Read moreNGK SPARK PLUG ANNOUNCES STRATEGIC INVESTMENT IN GERMAN COLD PLASMA JET THERAPY COMPANY NEOPLAS MED - July 2022
REDESIGNED NGK SPARK PLUG FANSHOP GOES LIVE - July 2022
NGK SPARK PLUG TO CHANGE COMPANY NAME TO ‘NITERRA’ - June 2022
NTK VEHICLE ELECTRONICS EGTS RANGE BOOSTED WITH THE ADDITION OF 50 NEW PTC SENSORS - June 2022
THREE NEW SPARK PLUGS LAUNCHED FOR MARINE APPLICATIONS - May 2022
NGK SPARK PLUG UPDATES PART FINDER FOR 4-WHEEL APPLICATIONS - May 2022
TWELVE NEW PRECIOUS METAL REFERENCES FROM NGK SPARK PLUG INCREASE AFTERMARKET COVERAGE OF KEY 4-WHEEL APPLICATIONS - March 2022
NTK VEHICLE ELECTRONICS BOOSTS ITS AFTERMARKET OFFER WITH NEW EGR VALVE RANGE - January 2022
NGK SPARK PLUG’S 4-WHEEL CAR PARC COVERAGE FURTHER STRENGTHENED BY INTRODUCTION OF NEW SPARK AND GLOW PLUGS
Read moreNGK SPARK PLUG TAKES A FURTHER STEP IN COMPANY TRANSFORMATION WITH RELOCATION OF GLOBAL HEAD OFFICE FUNCTIONS - August 2021
NGK SPARK PLUG’S ‘ECO VISION’ TARGETS CARBON NEUTRALITY BY 2050 - July 2021
Unique products designed to match up to the most extreme of conditions - January 2021
NGK SPARK PLUG further increases car parc coverage with launch of 12 new precious metal ignition heroes
Read moreNGK SPARK PLUG EUROPE MAKING ITS NTK VEHICLE ELECTRONICS BRAND COMPLETE
Read moreNGK SPARK PLUG HARMONISES EGTS SIZES, BOOSTING COVERAGE WITH FEWER PARTS - July 2018
NEW NGK SMALL ENGINE CATALOGUE IS PACKED WITH PLUGS IN PERFECT TIME FOR THE OUTDOOR SEASON - July 2018
GO, GO, GO! FERRARI AND NGK TO MAKE F1 SPARKS FLY FOR 3 MORE YEARS - June 2018
FIND PARTS FASTER WITH NEW NGK AND NTK 2-WHEEL CATALOGUE - June 2018
NGK SPARK PLUG UNDERLINES AFTERMARKET COMMITMENT WITH TECALLIANCE SHAREHOLDING - May 2018
NGK SPARK PLUG EUROPE EXPANDS AFTERMARKET ASSORTMENT FOR MOTORCYCLES AND QUADS - March 2018
[Translate to Nordic:] NGK SPARK PLUG EUROPE BOOSTS COVERAGE OF V-LINE ASSORTMENT BY ADDING NINE TYPES TO THE RANGE
Read moreNEW PRODUCTS FOR THE AFTERMARKET: NGK SPARK PLUG EUROPE MAKES OES-IDENTICAL GLOW PLUG FOR MAZDA B-SERIES AVAILABLE
Read more